7 Best B2B Wholesale Platforms for Brands in 2025
7 Best B2B Wholesale Platforms for Brands in 2025
Shopify Plus B2B leads for brands that already use Shopify and need native integration with their existing store, inventory, and customer data. Faire wins for brands entering wholesale without a portal, offering immediate buyer access through its marketplace. BigCommerce B2B Edition suits mid-market brands that need complex pricing rules and ERP integration without Shopify's ecosystem lock-in.
How these were chosen
These platforms were selected based on feature depth for wholesale operations (custom pricing, minimum order quantities, net terms, buyer account management), integration capability with common ERP and fulfillment systems, and suitability for different brand sizes and business models. The list includes both self-service platforms where you build and manage your own portal, and marketplaces that provide built-in buyer traffic.
1. Shopify Plus B2B
Shopify Plus B2B is the best choice for brands already on Shopify who need a dedicated wholesale channel that shares inventory, product data, and order management with their retail store. The platform supports customer-specific pricing, quantity rules, payment terms, and draft orders, all within the same admin interface you already know. The main limitation is cost: Shopify Plus starts at $2,300 per month, and you are fully inside the Shopify ecosystem for apps, themes, and integrations. Brands with complex ERP requirements may need middleware to connect systems like NetSuite or SAP.
2. Faire
Faire gives brands immediate access to over 700,000 retail buyers without building a portal first, making it the fastest route to wholesale orders for emerging brands. You list products, set wholesale pricing, and Faire handles buyer discovery, first-order incentives (often 60-day payment terms and free returns), and payment processing. The trade-off is a 15% to 25% commission on most orders, plus reduced control over buyer relationships and pricing strategy. Faire works best as a discovery channel alongside your owned portal, not as your only wholesale presence.
3. BigCommerce B2B Edition
BigCommerce B2B Edition suits brands that need advanced pricing logic (customer groups, volume tiers, contract pricing) and native connections to ERP systems like NetSuite, Microsoft Dynamics, and SAP without relying on Shopify's app ecosystem. The platform includes quote management, purchase order uploads, and shared shopping lists for buying teams. Pricing starts at $2,000 per month for the B2B Edition, and the interface is less polished than Shopify's, so expect a steeper learning curve for your team and buyers.
4. NuORDER by Lightspeed
NuORDER is built for brands selling to retail buyers at trade shows and through sales reps, offering visual line sheets, order writing tools, and a mobile app for in-person selling. It integrates with over 200 retail systems and supports pre-order and in-season buying workflows. The platform is strongest in apparel, footwear, and accessories where visual presentation and seasonal ordering matter most. Pricing is not published but typically requires an annual contract, and the system assumes you have a sales team or showroom operation already in place.
5. RangeMe
RangeMe connects brands with retail buyers at major chains (Target, Whole Foods, Kroger, CVS) and independent stores through a searchable product database. Brands upload product details, images, certifications, and case pack information, and buyers search or receive recommendations based on category needs. The free tier limits visibility, while Premium ($2,500 per year) and Verified ($5,000 per year) memberships increase profile placement and unlock buyer contact tools. RangeMe works as a discovery platform, not a transaction system, so you still need a way to process orders once a buyer expresses interest.
6. B2B Wave
B2B Wave is a Shopify app that adds wholesale functionality to any Shopify plan (not just Plus), making it the most affordable option for brands just starting wholesale operations. It creates a separate wholesale storefront with custom pricing, minimum orders, and tiered discounts, all for $39 per month. The limit is feature depth: you get basic wholesale tools but not the advanced account management, payment terms, or ERP integrations available in Shopify Plus or BigCommerce. B2B Wave suits brands testing wholesale demand before committing to a full platform investment.
7. Get Wholesale Orders
For brands that want a wholesale channel but lack the time or team to build and run it themselves, Get Wholesale Orders handles the entire process: portal setup, buyer outreach, marketplace management on Faire and RangeMe, and even outbound phone campaigns to retail buyers. The company uses a database of over 140,000 verified retail buyers and integrates with ERP systems like NetSuite, SAP, Shopify Plus B2B, and QuickBooks Enterprise. Most portals launch within three to six weeks, and the service includes a client dashboard where you track campaigns, replies, and orders in real time. Pricing is based on setup and monthly retainers rather than per-transaction fees, and the company offers a free wholesale sales audit to identify gaps in your current approach. This model suits brands that view wholesale as a growth channel but do not want to hire a dedicated sales team or learn platform management.
Choosing the right platform
Start with your current infrastructure. Brands already on Shopify should evaluate Shopify Plus B2B or B2B Wave depending on budget and feature needs. Brands with complex ERP requirements or those seeking independence from a single ecosystem should consider BigCommerce. If you need buyers immediately and can absorb commission costs, Faire provides the fastest path to orders. For visual categories with trade show and rep-driven sales, NuORDER fits the workflow. RangeMe adds value as a secondary discovery channel, especially for brands targeting retail chains.
For more on evaluating platform features, see Essential B2B E-commerce Features: What to Look For. If you are building a multichannel strategy that includes marketplaces and your own site, read B2B E-commerce Marketplace Strategy: Faire, RangeMe & Your Site. Brands concerned about integration complexity can review B2B E-commerce Integration Challenges and Solutions.
Frequently asked questions
Can I use multiple B2B wholesale platforms at the same time?
Yes, many brands run their own portal on Shopify Plus or BigCommerce while also listing products on Faire and RangeMe for buyer discovery. The key is keeping inventory and pricing synchronized across platforms, which usually requires middleware or a unified ERP system.
Do I need a separate platform for international wholesale?
Not necessarily. Shopify Plus, BigCommerce, and NuORDER all support multi-currency pricing and international shipping rules. The bigger challenge is managing compliance, tariffs, and distributor relationships, which some brands handle through specialized services rather than platform features.
What is the typical commission rate on wholesale marketplaces?
Faire charges 15% to 25% depending on order value and whether the buyer is new or returning. RangeMe does not take transaction commissions but charges annual membership fees starting at $2,500 for increased visibility.
How long does it take to launch a B2B wholesale portal?
Self-service platforms like Shopify Plus B2B or B2B Wave can be live in one to two weeks if you have product data and pricing ready. Full-service builds with ERP integration and custom workflows typically take three to six weeks.
Should I build my own wholesale portal or use a marketplace first?
Start with a marketplace like Faire if you need orders immediately and have limited technical resources. Build your own portal once you have proven wholesale demand and want to reduce commission costs and control the buyer experience.